In two weeks, Nintendo has done more for fitness than anyone else in the last few years.
Somehow they have turned walking into a game everyone, not just nerds, enjoys.
Take a minute and think about that. Somehow, with nothing but a simple app and some cute digital creatures, Niantic has taken this Nintendo property and magically convinced people that walking around their neighborhood, or through local parks, is fun!
With Pokémon Go, life has become some sort of giant RPG-like scavenger hunt that everyone is playing.
In a month, Pokémon Go has become the number one mobile game in the world with over 75 million downloads worldwide.
I’m going to let that number sink in a minute.
That’s more than the population of Sweden, Portugal, Greece, Belgium, Cuba, Finland and Denmark combined!
So for the three of you out there not onboard the Pokémon train, here’s what it is all about:
Players use their phones to hunt and search for digital creatures (Pokémon) by getting out, and walking around, to find these creatures and capture them by throwing devices called Pokéballs at them. Players are rewarded for exploring new areas (as different Pokémon appear in different locations so finding all 151 types is a massive under-taking) as well for capturing and holding landmarks designated as Poké Gyms.
And if you are one of those people proudly proclaiming on the Internet how you are somehow above a harmless game that is getting people out of the house and being more social than you can go #$%@ yourself should read on.